In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

Influencer marketing has steadily grown in the past decade as a strategy utilized by digital
marketers for spreading brand messages with the help of social media influencers (SMIs) …

Artificially created characters–virtual influencers–amass millions of followers on social
media and affect digital natives' engagement and decisionmaking in remarkable ways …

Influencers increasingly provide sources of information and innovation to followers.
Grounded in balance, cognitive dissonance, and congruity theories, the current article …

Social media influencers are increasingly employed as product endorsers, and a growing
body of academic research confirms that influencers are an effective advertising instrument …

This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

The growth of the Internet has led to massive availability of online consumer reviews. So far,
papers studying online reviews have mainly analysed how non-textual features, such as …

This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …

Purpose The purpose of this study is to present a complete framework that defines the link
between choices and decision criteria based on existing research on digital influencers (DIs) …

This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in …