13 From Image Schema to Metaphor in Discourse: The force Schemas in Animation Films
CJ Forceville - Metaphor: Embodied cognition and discourse, 2017 - books.google.com
Moving toward a place and manipulating objects are probably the most important
manifestations of goal-oriented actions. Both selfpropelled motion toward a destination and …
manifestations of goal-oriented actions. Both selfpropelled motion toward a destination and …
The FORCE and BALANCE schemas in JOURNEY metaphor animations
C Forceville - Multimodality and performance, 2016 - books.google.com
The metaphor LONG-TERM PURPOSIVE ACTIVITY IS SELF-PROPELLED MOTION
TOWARD A DESTINATION, informally known as LIFE IS A JOURNEY, is probably the richest …
TOWARD A DESTINATION, informally known as LIFE IS A JOURNEY, is probably the richest …
A sociosemiotic approach to consumer engagement in user-generated advertising
G Rossolatos - Social Semiotics, 2018 - Taylor & Francis
User-generated advertising (UGA) has been booming over the past few years as marketers
have been actively seeking to enhance consumer engagement. Yet, our understanding of …
have been actively seeking to enhance consumer engagement. Yet, our understanding of …
Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis
S Jabeen, CYM Cheong - Social Semiotics, 2024 - Taylor & Francis
ABSTRACT TV advertisements are multimodal and can effectively unfold social meanings
through the representation of narratives and storytelling. To explore the social meanings …
through the representation of narratives and storytelling. To explore the social meanings …
Indonesian movie trailers: Persuading movie-goers through incomplete narratives
Y Febrianti - Discourses of Southeast Asia: A social semiotic …, 2019 - Springer
Movie trailers are a form of advertising that inform prospective audiences of an upcoming
movie. They are a form of narrative film exhibition, combining promotional discourse and …
movie. They are a form of narrative film exhibition, combining promotional discourse and …
15 The youth linguistic index: Narrative persuasion and sense of belonging in a movie trailer
Y Febrianti, N Yannuar - Global Perspectives on Youth Language …, 2022 - degruyter.com
This study discusses the creation of persuasion in a movie trailer and how it may indicate
indexicality about a sense of belonging to different sociolinguistic contexts. The selected …
indexicality about a sense of belonging to different sociolinguistic contexts. The selected …
[PDF][PDF] THE FORCE AND BALANCE SCHEMAS IN JOURNEY METAPHOR ANIMATIONS CHARLES FORCEVILLE
CS See - academia.edu
A central claim of Lakoff and Johnson's Conceptual Metaphor Theory (CMT) is that human
beings systematically understand abstract and complex phenomena in terms of concrete …
beings systematically understand abstract and complex phenomena in terms of concrete …