Abstract The Video Game Industry (VGI) is a highly innovative and rapidly growing sector
that has become the dominant force in the entertainment industry, with significant economic …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Social media influencers (SMIs) as significant stakeholders are increasingly collaborating
with brands to cultivate marketing campaigns. However, literature concerning the narrative …

In the past decade, the social media platform has dramatically changed individuals' daily
activities in real life and on the Internet, including shopping, socialization, entertainment …

Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …

The COVID-19 pandemic has increased use of technology in our daily and work lives,
through digital transformation which has both challenges and opportunities. This brief …

Acculturation psychology, now over fifty years old, has evolved significantly since its
inception in the mid-1960s. This paper seeks to shape the future of the field by addressing …

Metaverse integrates a variety of digital technologies, which can significantly reduce
production costs, improve product quality and consumer experience, and has become an …

This study analyzes social media utilization, campus environment, and knowledge of
entrepreneurial interest among STIE Nobel Indonesia Makassar students. This study uses …

Social media can be an effective tool to foster values and lifestyles such as physical activity.
However, it is still largely unknown what type of social media information helps to promote …