ABSTRACT Previous research on Black Friday consumption rituals has focused on planning
and shopping for an in-store customer experience. In recent times, however, consumer …

Considering the importance of pro-environmental issues, this study aims to determine the
impact of level of employee education and pro-environmental intention on pro …

Digital collaborative consumption (DCC) enables consumers to share products instead of
owning them. This paper sought to examine DCC drivers and deterrents among consumers …

This study scrutinizes the relationship between the investor's financial literacy and heuristic-
driven biases (Overconfidence, Representativeness, Availability, and Anchoring Bias) …

Introducción: México cuenta con una fuerte vocación turística. La compra de paquetes de
viajes turísticos entre los mexicanos se ha incrementado debido a su acceso, variedad de …

This study delves into the critical elements that foster repurchase intentions among
supermarket customers in Semarang, Indonesia, focusing on the mediating role of customer …

This study aims to determine the role of bandwagon effect as an intervening variable in the
relationship between social media marketing and eWOM on the buying interest of potential …

Considering the importance of pro-environmental issues, this study aims to determine the
impact of level of employee education and pro-environmental intention on pro …