Masking and transfiguration of advertising in digital entertainment culture
J Bermejo-Berros - Handbook of Research on the Future of …, 2023 - igi-global.com
The transformation of the advertising system is the result of the dynamic interaction of three
dimensions: advertising proposals, consumer response, and advertising effectiveness …
dimensions: advertising proposals, consumer response, and advertising effectiveness …
The New Strategies of Social Influence Masked in the Media that Slow Down Social Change
J Bermejo-Berros - The Palgrave Handbook of Global Social Change, 2023 - Springer
In modern societies, capitalism has made use of advertising to disseminate, sustain, and
dynamize its profit-oriented production model. The argumentation of this chapter proposes …
dynamize its profit-oriented production model. The argumentation of this chapter proposes …
AR/VR technologies in advertising: A scoping review on empirical studies on the effectiveness of AR/VR in advertising
M Kitsopoulou, G Lappas - AIP Conference Proceedings, 2023 - pubs.aip.org
Augmented reality and Virtual Reality technologies (AR/VR) have been adopted
increasingly in recent years by brands for marketing purposes. This paper aims to provide a …
increasingly in recent years by brands for marketing purposes. This paper aims to provide a …