Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …

Trust and risk have been theorized and empirically approved as the most influential factors
affecting individual behavior toward social media platforms (SMPs). However, the evidence …

Little is known about the motivations underlying viewer engagement in the rapidly growing
live-streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

Nowadays, chatbots is one of the fast rising artificial intelligence (AI) trend relates to the
utilisation of applications that interact with users in a conversational format and mimic …

This study examines the impact of information technology (IT)-enabled knowledge
ambidexterity on innovation performance, and the potential moderator role of social media …

Organizations increasingly use social media and especially social networking sites (SNS) to
support their marketing agenda, enhance collaboration, and develop new capabilities …

This paper aims to investigate how user loyalty can be achieved and maintained through
social networking sites. More specifically, we intend to test the relationships between …

This study provides nascent information on university students' needs to adopt social
networking sites (SNSs) pervasively. The study drew from the uses and gratifications theory …

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism
sector, travel video blogs (travel vlogs) have become increasingly popular since they are …