The proliferation of computational advertising (CA) and other technological developments in
artificial intelligence have greatly expanded the types of data used in advertising research …

Nowadays, we are witnessing the exponential growth of Generative AI (GenAI), a group of AI
models designed to produce new content. This technology is poised to revolutionize …

Abstract Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen
AI will influence how marketers interact and communicate with customers, help create and …

Voice-activated shopping devices (voice AI), such as Amazon's Alexa or Alibaba's Tmall
Genie, as a new channel for shopping, are gaining popularity among consumers worldwide …

ABSTRACT Large Language Models (LLMs) are proving to be a powerful toolkit for
management and organizational research. While early work has largely focused on the …

Consumer segmentation is vital for companies to customize their offerings effectively. Our
study explores the application of Large Language Models (LLMs) in marketing research for …

Unleashing the synergies among rapidly evolving mobility technologies in a multi-
stakeholder setting presents unique challenges and opportunities for addressing urban …

Artificial intelligence (AI) has emerged as a pivotal force in modern business transformation,
garnering widespread attention from both practitioners and academics. With a notable …

In the rapidly advancing age of Generative AI, Large Language Models (LLMs) such as
ChatGPT stand at the forefront of disrupting marketing practice and research. This paper …

Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence
(GenAI), the research community and the general public have been captivated by GenAI's …