Due to increasing last-mile logistics complexity, the e-commerce business's last-mile
delivery has emerged as an imperative issue that impedes the advancement of …

The whole purpose of the present research was to advance the comprehension of the
mediating effect of emotional advertising on consumer decision-making style and purchase …

Purpose This research presents a study on the supply chain process of an Indian apparel
industry considering various parameters involved. The study aims to identify the main …

Exploring the factors influencing consumer preference toward dairy products: an empirical
research | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose This study aims to provide a causal framework for teacher burnout (BO) and work
engagement (WE) by examining the factors that contribute to it and evaluating how …

To utilize the concept of Quality Function Deployment (QFD) and apply it appropriately to
address design decisions concerning the quality of cellular phones, a simplified version of …

Consumer behaviour in buying the products rests with their psychological, personality, and
other external motivational factors. Analysing the buying process towards the new arrival in …

This research aims to determine the characteristics of rice consumers in Bondowoso and
determine which combination of rice attributes is included in consumer preferences. The …

Objective-This research paper aims to use the 6Ps of societal marketing to investigate
consumer awareness of green products in Polokwane, South Africa. The aim of this paper …

The whole purpose of the present research was to advance the comprehension of the
mediating effect of emotional advertising on consumer decision-making style and purchase …