Despite the increased recognition of the importance of images as a rich data source, the full
potential of images to advance tourism and hospitality knowledge, both conceptually and …

This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

Dalam buku" TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis
Kekinian dengan Teknologi Digital", pembaca diarahkan pada perjalanan mendalam dalam …

Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …

The advent of digital transformation has revolutionized the marketing landscape, presenting
both challenges and opportunities for businesses. This scientific paper delves into the realm …

Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the
persuasive consequences of this phenomenon remain unclear. Drawing on emotions as …

Purpose This paper aims to develop an integrative framework based on a convergence of
embodiment, ecological and phenomenological theoretical perspectives to explain the …

Artificial intelligence-powered chatbots capable of expressing emotions have gained
significant popularity in the realm of customer service. Although previous studies have …

Buku" Manajemen Pemasaran" merupakan panduan praktis yang membahas berbagai
aspek penting dalam pengelolaan pemasaran perusahaan. Dalam buku ini, pembaca akan …

Since their inception more than 15 years ago, social media have become a vibrant research
topic in business and economics research. This article presents an integrative literature …