Nostalgia marketing and (re-) enchantment
BJ Hartmann, KH Brunk - International Journal of Research in Marketing, 2019 - Elsevier
Most marketing and branding activities are essentially concerned with enchantment—the
rendering of the ordinary into something special. To create enchantment, companies are …
rendering of the ordinary into something special. To create enchantment, companies are …
[图书][B] Identity and cultural diversity: What social psychology can teach us
M Verkuyten - 2013 - taylorfrancis.com
Identity and Cultural Diversity examines immigration and its effect on diversity from a social
psychological perspective. Immigration increases cultural diversity and raises difficult …
psychological perspective. Immigration increases cultural diversity and raises difficult …
[图书][B] What remains: Everyday encounters with the socialist past in Germany
J Bach - 2017 - degruyter.com
WHAT REMAINS Page 1 WHAT REMAINS Page 2 Page 3 WHAT REMAINS EVERYDAY
ENCOUNTERS WITH THE SOCIALIST PAST IN GERMANY JONATHAN BACH Columbia …
ENCOUNTERS WITH THE SOCIALIST PAST IN GERMANY JONATHAN BACH Columbia …
Successful icons of failed time: Rethinking post-communist nostalgia
D Bartmanski - Acta sociologica, 2011 - journals.sagepub.com
Under what cultural conditions can the relics of symbolically polluted time re-emerge as its
purified signifiers and culturally successful icons within new circumstances? What does it …
purified signifiers and culturally successful icons within new circumstances? What does it …
[图书][B] German cinema-terror and trauma: Cultural memory since 1945
T Elsaesser - 2013 - taylorfrancis.com
In German Cinema–Terror and Trauma Since 1945, Thomas Elsaesser reevaluates the
meaning of the Holocaust for postwar German films and culture, while offering a …
meaning of the Holocaust for postwar German films and culture, while offering a …
[图书][B] Behind the Berlin Wall: East Germany and the frontiers of power
P Major - 2009 - books.google.com
Few historical changes occur literally overnight, but on 13 August 1961 eighteen million East
Germans awoke to find themselves walled in by an edifice which was to become …
Germans awoke to find themselves walled in by an edifice which was to become …
Creating a consumable past: how memory making shapes marketization
Consumer researchers tend to equate successful marketization—the transition from a
socialist to a capitalist economy—with the consensual acquiescence to an idealized …
socialist to a capitalist economy—with the consensual acquiescence to an idealized …
[图书][B] Velvet Retro: Postsocialist Nostalgia and the Politics of Heroism in Czech Popular Culture
V Pehe - 2020 - books.google.com
Scholars of state socialism have frequently invoked “nostalgia” to identify an uncritical
longing for the utopian ambitions and lived experience of the former Eastern Bloc. However …
longing for the utopian ambitions and lived experience of the former Eastern Bloc. However …
[图书][B] The body of the people: East German dance since 1945
JR Giersdorf - 2013 - books.google.com
The Body of the People is the first comprehensive study of dance and choreography in East
Germany. More than twenty years after the fall of the Berlin Wall, Jens Richard Giersdorf …
Germany. More than twenty years after the fall of the Berlin Wall, Jens Richard Giersdorf …
Building a new nation: anti-Muslim racism in post-unification Germany
A Lewicki, Y Shooman - Racism in Contemporary Germany, 2022 - taylorfrancis.com
Research has provided insight into ideas, agents and patterns of inequality associated with
Islamophobia. Yet, we know less about why anti-Muslim racism is so virulent and persistent …
Islamophobia. Yet, we know less about why anti-Muslim racism is so virulent and persistent …