The study presents a framework for the analysis of advertising in digital games. It reviews
literature on in-game advertising, advergames and advertising in social network games. The …

Purpose Advergames, or integrated brand messages within digital games, have received
considerable attention from researchers and practitioners. Despite increased use of …

Gamification on the mobile platform through the concept of online games has the potential to
create unprecedented engagement with customers. With the growth in the gamification …

The most important stream of game developers' revenue is arguably via gamer's in-game
purchases. Previous literature has identified a number of strong determinants of online …

In online gaming, pop-up ads are effective advertising strategies with a high conversion rate.
Businesses are actively using pop-up ads in online games for advertising. However …

Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is
affecting any consumers cohort, millennials represent the lion's share among m-commerce …

Advergames are generally believed to be an effective advertising format due to their
gamified and engaging nature. The empirical evidence for this, however, is inconclusive …

Swearing can violate norms and thereby offend consumers. Yet the prevalence of swear
word use suggests that an offensiveness perspective may not fully capture their impact in …

Research on product placement, the integration of brands/products within entertainment
content, has flourished over the past three decades, culminating in several review articles …

This study tested a model in which perceived parental media mediation in social network
games (SNGs) was related to adolescents' conceptual and attitudinal advertising literacies …