The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games
R Terlutter, ML Capella - Journal of advertising, 2013 - Taylor & Francis
The study presents a framework for the analysis of advertising in digital games. It reviews
literature on in-game advertising, advergames and advertising in social network games. The …
literature on in-game advertising, advergames and advertising in social network games. The …
What we know and need to know about the gamification of advertising: A review and synthesis of the advergame studies
D Vashisht, MB Royne - European Journal of Marketing, 2019 - emerald.com
Purpose Advergames, or integrated brand messages within digital games, have received
considerable attention from researchers and practitioners. Despite increased use of …
considerable attention from researchers and practitioners. Despite increased use of …
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness
S Mishra, G Malhotra - International Journal of Information Management, 2021 - Elsevier
Gamification on the mobile platform through the concept of online games has the potential to
create unprecedented engagement with customers. With the growth in the gamification …
create unprecedented engagement with customers. With the growth in the gamification …
Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features
J Balakrishnan, MD Griffiths - Computers in Human Behavior, 2018 - Elsevier
The most important stream of game developers' revenue is arguably via gamer's in-game
purchases. Previous literature has identified a number of strong determinants of online …
purchases. Previous literature has identified a number of strong determinants of online …
The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: An empirical investigation
In online gaming, pop-up ads are effective advertising strategies with a high conversion rate.
Businesses are actively using pop-up ads in online games for advertising. However …
Businesses are actively using pop-up ads in online games for advertising. However …
Assessing the relationship between gamified advertising and in-app purchases: a consumers' benefits-based perspective
Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is
affecting any consumers cohort, millennials represent the lion's share among m-commerce …
affecting any consumers cohort, millennials represent the lion's share among m-commerce …
The gamification of branded content: A meta-analysis of advergame effects
ZMC Van Berlo, EA van Reijmersdal… - Journal of …, 2021 - Taylor & Francis
Advergames are generally believed to be an effective advertising format due to their
gamified and engaging nature. The empirical evidence for this, however, is inconclusive …
gamified and engaging nature. The empirical evidence for this, however, is inconclusive …
The power of profanity: The meaning and impact of swear words in word of mouth
KC Lafreniere, SG Moore… - Journal of Marketing …, 2022 - journals.sagepub.com
Swearing can violate norms and thereby offend consumers. Yet the prevalence of swear
word use suggests that an offensiveness perspective may not fully capture their impact in …
word use suggests that an offensiveness perspective may not fully capture their impact in …
Expanding the agenda of research on product placement: A commercial intertext
CA Russell - Journal of Advertising, 2019 - Taylor & Francis
Research on product placement, the integration of brands/products within entertainment
content, has flourished over the past three decades, culminating in several review articles …
content, has flourished over the past three decades, culminating in several review articles …
Young adolescents and advertising on social network games: A structural equation model of perceived parental media mediation, advertising literacy, and behavioral …
This study tested a model in which perceived parental media mediation in social network
games (SNGs) was related to adolescents' conceptual and attitudinal advertising literacies …
games (SNGs) was related to adolescents' conceptual and attitudinal advertising literacies …