The fact pure strategy leads to superior performance was widely criticized. Academics have
argued there has been a shift in emphasis from pure strategy to hybrid (integrating a set of …

This study examines how environmental regulation supports the development of a green
economy through green technology innovation. We also study the impact of new regional …

As the importance of B2B branding increases, literature has received considerable attention
in the recent years. An underexplored area in B2B branding revolves around brand …

The economic importance of retailing is constantly increasing, as can be seen from the
development of many countries across Europe, America and Asia. In highly developed …

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

The increased global popularity of social media has led many consumer brands to
increasingly turn to consumer-to-consumer marketing methods in recent years. One such …

Purpose–The purpose of this paper is to analyse how five price image dimensions influence
shopping intentions for different store formats. Design/methodology/approach–In total, 306 …

This paper examines the role of tacit and explicit knowledge in translating management
innovation into firm performance in Japanese companies. While past research has been …

Both strategic management researchers and practitioners have realized the importance of
cost and differentiation strategies for effective organizational performance and excellence …

Competition in the automotive industry is characterised by overcapacity, high market
saturation, high labour and fixed costs, and the need for constant product development and …