To investigate the dynamics of online persuasion, this research uses the Elaboration
Likelihood Model (ELM) to determine the effects of argument quality as a central route to …

Linguistic features of a message necessarily shape its persuasive appeal. However, studies
have largely examined the effect of linguistic features on persuasion in isolation and do not …

Persuasion principles, including social proof and scarcity (Cialdini, 2001), are frequently
used online, but little is known about their effectiveness in this context. This study aimed at …

摘要通过健康信息传播和教育说服公众形成健康行为意愿是一个现实课题.
本文以精细加工可能性模型(elaboration likelihood model, ELM) 为理论基础 …

With the rise of social commerce platforms and customer engagement in online products
and services, firms are focusing their attention on effective social online referral program to …

Extant literature has indicated the need to view information systems (IS) and information
technologies (IT) as interaction–centric, as well as to understand individuals' relationships …

Commitment levels of organizational members is a key variable for success of organizations.
The impact of organizational commitment can be pivotal to an organization. In rapidly …

This study explores: What are the effects of combining multiple persuasion principles in a
single persuasion attempt, on customer experience measures, compared to a single …

Social media is growing in popularity and has assumed a more central role in information
dissimilation more recently. This development has increased the opportunity for firms to …

Online shopping is very popular nowadays. By making use of Cialdini's principles of
persuasion, many companies try to persuade consumers to buy their products or services on …