In this paper, we introduce the Intervention Mapping (IM) taxonomy of behaviour change
methods and its potential to be developed into a coding taxonomy. That is, although IM and …

Approximately 1 in 26 people will develop epilepsy at some point in their lives. Although
epilepsy is one of the nation's most common neurological disorders, public understanding is …

Although narratives are often credited with the capacity to change opinions, empirical tests
of this prediction have produced mixed results. To provide a more precise test of narrative's …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

Research has examined the ability of entertainment-education (EE) programs to influence
behavior across a variety of health and social issues. However, less is known about the …

The authors are grateful to Professor Albert Bandura for critical and detailed comments on
the first draft, Katherine Sterba for insightful editorial help, Brenda Spence for indispensable …

As more people choose to get health information online, health-related topics continue to be
the target of misinformation. From targeted misinformation campaigns about the safety of …

Individuals often avoid discussing sexual history and safer sex with sexual partners,
increasing the likelihood of negative health consequences. Research and theorizing on …

This article presents three studies examining the importance of identification with characters
in research on media entertainment. In Study 1 it was found that identification with …

Interactive narratives are stories that allow readers to determine the direction of the plot,
often at key decision points. Unanswered questions remain about the types of psychological …