In order to take advantage of the potential offered by the medium of virtual reality (VR), it will
be essential to develop an understanding of how to maximize the desirable experience of …

In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

Metaverse encapsulates our expectations of the next-generation Internet, while bringing
new key performance indicators (KPIs). Although conventional ultra-reliable and low-latency …

This article reports the impact of the degree of personalization and individualization of users'
avatars as well as the impact of the degree of immersion on typical psychophysical factors in …

This review is designed to systematically examine the available evidence about virtual
reality exposure therapy's (VRET) efficacy for phobias, critically describe some of the most …

Virtual reality (VR) has made its way into mainstream psychological research in the last two
decades. This technology, with its unique ability to simulate complex, real situations and …

The published literature has produced several definitions for the sense of presence in a
simulated environment, as well as various methods for measuring it. The variety of …

Modulating emotional responses to virtual stimuli is a fundamental goal of many immersive
interactive applications. In this study, we leverage the illusion of illusory embodiment and …

The development of virtual reality (VR), together with other technological innovations will
shape the future of e-retailing. This research studies the effectiveness of different VR formats …

The effectiveness of a virtual reality experience is strongly affected by the sense of presence
of the users involved. This article reviews the different definitions of presence and the main …