Marketing analytics: Methods, practice, implementation, and links to other fields

SL France, S Ghose - Expert Systems with Applications, 2019 - Elsevier
Marketing analytics is a diverse field, with both academic researchers and practitioners
coming from a range of backgrounds including marketing, expert systems, statistics, and …

[HTML][HTML] Prescriptive analytics applications in sustainable operations research: conceptual framework and future research challenges

DB Mishra, S Naqvi, A Gunasekaran… - Annals of Operations …, 2023 - pmc.ncbi.nlm.nih.gov
In the broad sphere of Analytics, prescriptive analytics is one of the emerging areas of
interest for both academicians and practitioners. As prescriptive analytics has transitioned …

A mixture of generalized hyperbolic distributions

RP Browne, PD McNicholas - Canadian Journal of Statistics, 2015 - Wiley Online Library
We introduce a mixture of generalized hyperbolic distributions as an alternative to the
ubiquitous mixture of Gaussian distributions as well as their near relatives within which the …

Model-based clustering of microarray expression data via latent Gaussian mixture models

PD McNicholas, TB Murphy - Bioinformatics, 2010 - academic.oup.com
Motivation: In recent years, work has been carried out on clustering gene expression
microarray data. Some approaches are developed from an algorithmic viewpoint whereas …

[图书][B] Introduction to clustering

P Giordani, MB Ferraro, F Martella, P Giordani… - 2020 - Springer
In this chapter, the basic concepts of clustering are introduced. Moreover, the most relevant
decisions to be made for the practical application of clustering methods are listed and briefly …

Mixtures of shifted asymmetriclaplace distributions

BC Franczak, RP Browne… - IEEE Transactions on …, 2013 - ieeexplore.ieee.org
A mixture of shifted asymmetric Laplace distributions is introduced and used for clustering
and classification. A variant of the EM algorithm is developed for parameter estimation by …

Model-based clustering, classification, and discriminant analysis via mixtures of multivariate t-distributions: The tEIGEN family

JL Andrews, PD McNicholas - Statistics and Computing, 2012 - Springer
The last decade has seen an explosion of work on the use of mixture models for clustering.
The use of the Gaussian mixture model has been common practice, with constraints …

Parsimonious mixtures of multivariate contaminated normal distributions

A Punzo, PD McNicholas - Biometrical Journal, 2016 - Wiley Online Library
A mixture of multivariate contaminated normal distributions is developed for model‐based
clustering. In addition to the parameters of the classical normal mixture, our contaminated …

Finite mixtures of canonical fundamental skew -distributions: The unification of the restricted and unrestricted skew -mixture models

SX Lee, GJ McLachlan - Statistics and computing, 2016 - Springer
This paper introduces a finite mixture of canonical fundamental skew tt (CFUST) distributions
for a model-based approach to clustering where the clusters are asymmetric and possibly …

Finite mixtures of skewed matrix variate distributions

MPB Gallaugher, PD McNicholas - Pattern Recognition, 2018 - Elsevier
Clustering is the process of finding underlying group structures in data. Although mixture
model-based clustering is firmly established in the multivariate case, there is a relative …