In this review study, it is aimed to reveal the antecedents of destination image (DI) through
analyzing the findings of quantitative studies published between 1999 and 2019. Findings …

Although brand personality has long been postulated in the marketing literature to have a
significant effect on the consumer purchase process, the use of a personality construct in the …

The collective influence of destination personality and affective image on overall image
formation of a domestic urban destination and subsequently its influence on tourists' …

In the current climate of severe competition among tourist destinations, the importance of
brand equity in tourism marketing is increasing. This study looks at the impact of branding in …

Purpose This study aims to apply the concept of brand love to a destination and investigate
its antecedents and consequences. It also explores the moderating effects of time elapsed …

This study aims to investigate the impacts of 4S brand gestalt dimensions, namely story,
sensescape, servicescape, and stakeholder, on tourists' intention to revisit a destination. The …

This study explores the decision-making process of tourists visiting Guilin, China as an
ecotourism destination. An extended model of goal-directed behavior with the inclusion of …

Purpose This study aims to investigate the impacts of travel motivations, time perspective
and city image that affect travelers' intention to visit city tourism. Design/methodology …

This study aims to develop a destination personality scale utilizing a sample of mainland
Chinese travelers and examine the impact of this new scale on tourists' travel attitudes and …

Understanding activity preferences and their antecedents is essential for creating
personalized tourism offers and effective destination marketing, vital components of a …