This study is the first to provide a systematic review of the literature focused on the
relationship between digitalization and organizational agility (OA). It applies the …

While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …

International marketing agility: conceptualization and research agenda | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Strategic agility is a fuzzy concept that may be counter intuitive as well as confounding to
some scholars in terms of the agile strategies' contextual issues. At the same time, the need …

Artificial intelligence integrated with customer relationship management (CRM) systems has
revolutionized organizations' means of analyzing their huge volumes of customer data. To …

Marketing agility has recently gained the attention of international marketing managers and
scholars. However, scholars have not examined how this capability directly and indirectly …

This paper focuses on how firms use exploitation and exploration to develop strategic agility,
and how strategic agility impacts the international performance of firms from emerging …

The emergence of the COVID-19 pandemic has adversely affected the fortunes of multiple
companies around the globe. Accordingly, questions are increasingly being asked about …

Advanced economy multinational enterprises (AMNEs) face idiosyncratic challenges related
to the governance of their sustainability practices in their emerging market supply chains …

It has become something of a truism to say that companies face challenges in coping with
the rapid rate, and increasing complexity, of environmental, social, political and economic …