The world of audiovisual online markets is rapidly changing. Not long ago, it was dominated
by linear television, transmitted terrestrially, through cable networks or via satellite. Recently …

Zuallererst gilt mein Dank meinem Doktorvater Hans-Bernd Brosius, der mich zu dieser
Doktorarbeit und der Arbeit als wissenschaftlicher Mitarbeiter nicht nur anfänglich ermutigt …

While browsing through an online video platform, potential viewers decide which videos to
click and watch based on the information and impression they obtain from thumbnails …

ABSTRACT A new type of superstars developed with the rise of social media markets: social
media superstars (SMS). The economic literature on the superstar phenomenon provides …

In the current fragmented media landscape, online video is becoming an important outlet for
content dissemination. Online video channels provide content creators a way of organizing …

A practical guide to using web metrics to measure impact and demonstrate value. The web
provides an opportunity to collect a host of different metrics, from those associated with …

It is estimated that the online video advertising market will be worth $8 billion by 2016, up
from $4 billion by 2013. Consequently, there is a need for metrics to help analyze and …

Previously unknown online users posting videos have recently achieved a kind of stardom.
Such “Social Media Celebrities”(SMC) are “influencers” impacting on content consumption …

Content delivery networks (CDNs) carry more than half of the video content in today's
Internet. By placing content in caches close to the users, CDNs help increasing the Quality of …

In this paper, we present a novel method to predict the long-term popularity of user-
generated content (UGC). At first, the method clusters the dynamics of UGC popularity into a …