[PDF][PDF] IMPACT OF SOCIAL MEDIA MARKETING OF MEDIUM SIZE HOTELS'PRODUCTS ON CUSTOMER RETENTION IN ABA, ABIA STATE, NIGERIA

EC Nwokorie, NR Kwusi - NATIONAL EXECUTIVE COUNCIL …, 2007 - researchgate.net
The impact of social media on hotel product marketing in five selected hotels in Aba, Abia
State, Nigeria, was investigated in this study, to understand the consequent effect of the …