Customer experience in digital banking: A review and future research directions
Purpose This study aims to demonstrate digital banking's influence on customers' evaluation
of service experience and develop a framework identifying the most significant variables of …
of service experience and develop a framework identifying the most significant variables of …
Game of algorithms: ChatGPT implications for the future of tourism education and research
Game of algorithms: ChatGPT implications for the future of tourism education and research |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …
moderating role of type of barista. For this, data were collected from customers who used a …
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory …
RA Rather - Journal of Destination Marketing & Management, 2021 - Elsevier
Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …
social media on customer brand engagement (CBE) and their consequent impact on co …
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
Gamification in tourism research: A systematic review, current insights, and future research avenues
Gamification has now become an integral part of tourism research and practice. However, a
structured review of this growing application of gamification still eludes tourism research. To …
structured review of this growing application of gamification still eludes tourism research. To …
Gamification in OTA platforms: A mixed-methods research involving online shopping carnival
Gamification implemented by online travel agencies (OTA) has been considered as a
promising means for enhancing tourists' online shopping experience. However, there is …
promising means for enhancing tourists' online shopping experience. However, there is …
[HTML][HTML] Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective
This study develops and tests an integrated model of the social impact and customer value
theories to understand how gamification of mobile money payment could generate customer …
theories to understand how gamification of mobile money payment could generate customer …
Unveiling destination evangelism through generative AI tools
M Soliman, MK Al Balushi - ROBONOMICS: The Journal …, 2023 - journal.robonomics.science
Destination evangelism is regarded as one of the prominent concepts playing a crucial role
in the tourism marketing field in recent years. However, little attention has been given to …
in the tourism marketing field in recent years. However, little attention has been given to …
How gamification elements benefit brand love: the moderating effect of immersion
Purpose A gamification approach uses game components in non-game services to increase
customer engagement and loyalty. This study aims to investigate the relationships between …
customer engagement and loyalty. This study aims to investigate the relationships between …