Despite its importance, there is no clear understanding of the impact of small firms'
capabilities (networking, innovation, and marketing) on their export performance. This article …

This paper describes the importance of understanding the social media practices of small
and medium-sized enterprises (SMEs) in the context of their marketing activities …

Designing a business model is not a one-off process; adjustments are often required. To
create such adjustments and realize business model innovation, firms require the …

Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …

With the market competition of hotel industry being heated, it is critical that hotels have a
breadth of resource and more flexible forms to meet the needs of a changing marketplace. In …

Recent studies suggest that market, entrepreneurial, and learning orientations individually
improve firm performance. In this study, we suggest that each of the orientations can …

The adoption of technology for marketing is essential for the survival of small businesses
and yet little is understood about owner-manager practice in this area. This paper aims to …

Auf dem Weg in die so genannte „Dienstleistungsgesellschaft “weisen zahlreiche Aspekte
auf die Relevanz einer gesonderten Betrachtung von Dienstleistungen hin. Die Zahl an …

This article investigates the linkages between brand authenticity, brand trust, and SME
growth from a CEO perspective. Brand authenticity is operationalized as consisting of three …

While researchers have explored the relationship between customer orientation,
entrepreneurship and innovativeness with business performance in different organizations …