This research examines consumers' general in-store mobile phone use and shopping
behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of …

Word of mouth affects consumer behavior, but how does the language used in word of
mouth shape that impact? Might certain types of consumers be more likely to use certain …

Older adults have a harder time than younger adults remembering specific events and
experiences (episodic memory), whereas the ability to use one's general knowledge either …

Exposure to 'fake news' can result in false memories, with possible consequences for
downstream behaviour. Given the sharp rise in online misinformation during the coronavirus …

Exposure to fake news stories can result in false memories for the events portrayed, and this
effect can be enhanced if the stories conform to the reader's ideological position. We …

It is common that marketers design and position pretty products more to female consumers
than to male consumers, suggesting that they generally believe that females have a stronger …

Imagination visual mental imagery, a mental simulation process that involves imagining an
end user interacting with an end product, has been proposed as an efficient strategy to …

This research examines the vitality produced by vices—products that offer immediate
gratification at the cost of long-term adversity. While vices are intrinsically enjoyable, they …

Misinformation continually threatens efforts to control the COVID‐19 pandemic, with vaccine
misinformation now a key concern. False memories for misinformation can influence …

Whereas past research showed that people rely more on alignable than nonalignable
differences when evaluating alternative products, the current article shows that consumer …