This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

Purpose Data-driven marketing is replacing conventional marketing strategies. The modern
marketing strategy is based on insights derived from customer behavior information …

The objective of this article is to analyze the contents and unconventional advertising
narratives of the eight most important women in the world of fashion in Spain and Ecuador in …

The aperture between the marketing domain and the electroencephalography (EEG)‐based
brain–computer interface (BCI) has been achieved with the inception of neuromarketing …

This research work comes in response to the question of which aspects are more relevant
for consumers when purchasing educational toys as opposed to other toys that are focused …

This research is in response to the question of which aspects of package design are more
relevant to consumers, when purchasing educational toys. Neuromarketing techniques are …

The application of neurophysiological techniques to marketing and consumer research has
seen tremendous growth in recent years. To provide a comprehensive overview of …

The indispensable role of identity in language learning has recently attracted considerable
attention among SLA scholars. Consequently, the current mixed-methods classroom-based …

Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of
neuroscience with an extensive background in scientific publications. Thus, the present …

Purpose driven companies have developed their corporate culture with a commitment to
stakeholders, Sustainable Development Goals, and social responsibility, prioritizing the …