The development of peer-to-peer platforms has reduced the profitability of existing business
operations. However, relatively few studies have explored consumer switching between …

Purpose This study aims to explore the extent to which internal marketing influences
employees' perceived ability to deliver service quality in the Islamic banking industry in …

Scholars and practitioners acknowledge the role of design, and specifically design thinking,
as a driver of innovation and change. Design thinking is gaining attention in the business …

Artificial intelligence (AI) is rapidly evolving, influencing service industries and Professional
Services Firms (PSFs) embracing AI to improve margins. In this paper, we reveal how AI …

This paper aims to investigate e-government in Yemen in terms of the extent of e-
government application, the main obstacles to implementing e-government, and its …

Purpose Leadership is an essential contributor to employee creative self-efficacy, and past
research suggests a positive relationship between servant leadership and creative self …

Purpose Many service firms have adopted creativity reinforcement mechanisms to manage
employee-based service creativity so as to pursue their performance growth. However, its …

This research study examines service productisation through the standardisation and
modularisation of service. This concept is studied and applied to a professional service …

The study aims to create an understanding of the embeddedness of individual expertise in
the customer relationships of professional business service firms. A theoretical pre …

The COVID-19 pandemic has negatively impacted the Islamic banking industry by
increasing non-performing financing, decreasing savings, and weakening annual …