This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …

Although existing research suggests that personality plays an important role in explaining
compulsive buying behavior, there is still potential space to diagnose the theoretical …

Purpose This study examines factors influencing viewers' impulse buying intention in live
streaming. The authors draw upon the value theory to theorize how the product (ie, local …

Online shopping has developed rapidly, but recently, the sales of some online stores have
suffered due to the decrease in people's income caused by the epidemic. How to grasp the …

This research is the first to examine how personal values (resultant conservation and
resultant self-enhancement) relate to impulse buying, and how hedonic shopping …

Purpose The study examines the extrinsic variables, namely store environment, promotional
activities (PA), product features and stimulation factors that encourage compulsive …

Exploring the role of augmented reality in online impulse behaviour | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Purpose Despite the extensive stimulus–organism–response (SOR) literature, little attention
has been paid to the role of marketing activity as a key environmental stimulus, and there is …

Purpose The purpose of this study is to investigate the impulsive purchase of Generation Z
of Muslim women on TikTok Shop. The primary attention in this stimulation investigation …