Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset
Limited research investigates for whom saturated images are particularly effective in driving
favorable responses. The current study examines the moderating roles of travel purpose …
favorable responses. The current study examines the moderating roles of travel purpose …
Ethical consumption and climate change in hospitality and tourism: challenges, solutions, and prospects: Guest editorial
After the Glasgow COP26 climate change summit, nations committed themselves to further
speeding up their decarbonization strategies and providing a new, improved framework for a …
speeding up their decarbonization strategies and providing a new, improved framework for a …
Evolution of Polish E-Consumers' Environmental Awareness and Purchasing Behavior over Ten Years
With the development of e-commerce in Poland, consumer awareness has evolved. Buyers
not only compared prices and assessed the quality of products but also began to take into …
not only compared prices and assessed the quality of products but also began to take into …
[HTML][HTML] Color Matters: A Study Exploring the Influence of Packaging Colors on University Students' Perceptions and Willingness to Pay for Organic Pasta
The organic food market's rapid expansion necessitates an understanding of factors
influencing consumer behavior. This paper investigates the impact of packaging colors on …
influencing consumer behavior. This paper investigates the impact of packaging colors on …
The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the …
This research investigates the interplay between eco-friendly product innovation,
sustainable marketing strategy, customer satisfaction, and financial performance in the …
sustainable marketing strategy, customer satisfaction, and financial performance in the …