This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …

This empirical research aims to test and prove the effect of marketing strategy through digital
marketing on purchasing decisions and the brand image variable is a mediation. Data were …

In this digital era, digital marketing can be an alternative way for the community, as
consumers, in shopping activities or require services without conduct meetings or …

Digital marketing is an innovative marketing model or means of marketing. With the
emergence and development of the Internet and Web 1.0, the concept of digital marketing …

This study examines the effects of digital marketing on the purchase intention and market
performance of Small and Medium-Sized Enterprises (SMEs) in a developing market in …

The chapter reviews and analyzes in depth the role and importance of marketing
digitalization strategies in small companies, using the example of Georgian handmade …

This study aims to determine the effect of Integrated Marketing Communication (IMC) on
Purchasing Intention at Gacoan noodle restaurants mediated by Brand Equity. The method …

This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …

Online fashion markets in Pakistan are constantly facing challenges and continue practicing
applying technological advancement to gain customers' loyalty. To bridge this research gap …

This study aims to examine the impact of e-factors on customers'e-loyalty in the e-commerce
fashion industry of Pakistan. A total of 366 sample data was analyzed and delivered …