Computer-mediated communication (CMC), and specifically social media, may affect the
mental health (MH) and well-being of its users, for better or worse. Research on this topic …

With the rise of online social networking, social relationships are increasingly developed
and maintained in a digital domain. Drawing conclusions about the impact of the digital …

Artificial intelligence (AI) technology has vastly reshaped user experiences on social media.
AI-powered social media use and its outcomes largely depend on how users collaborate …

The main focus of this study is to understand why young people buy the products endorsed
by social influencers on social media platforms. Specifically, the first aim of this study was to …

Internet users are increasingly becoming self-publishing consumers. Applying the Uses and
Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of …

Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …

Drawing from niche theory and the uses and gratifications approach, this study explores the
gratification niches of TikTok as a new social media app. As a first step, we developed a …

Purpose Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …

As an over-the-top (OTT) and non-subscription-based video-on-demand media service,
mobile short-form video application (eg, TikTok or Douyin) is a free video-sharing social …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …