The current boom of the Web is associated with the revenues originated from on-line
advertising. While search-based advertising is dominant, the association of ads with a Web …

Content-targeted advertising, the task of automatically associating ads to a Web page,
constitutes a key Web monetization strategy nowadays. Further, it introduces new …

The quest to achieve high website rankings in search engine results is a prominent subject
for both academics and website owners/coders. Website Visibility marries academic …

1. INTRODUCTION The navigation scheme of any website plays an important part in the
user experience of that website, and clutter is a major obstacle in its design [Nielsen 2000 …

The Internet has become the fastest growing technology the world has ever seen. It also has
the ability to permanently change the face of business, including e-business. The Internet …

The purpose of this research was to identify, report on and implement the milestones of
creating a well-optimized and visible Web site. A literature survey highlighted Web site …

With over a billion Internet users surfing the Web daily in search of information, buying,
selling and accessing social networks, marketers focus intensively on developing websites …

Introduction: In this research project, an empirical pilot study on the relationship between
JavaScript™ usage and Website visibility was carried out. The main purpose was to …

The aim of this research was to determine how search engine exclusion policies and spam
affect the indexing of e-Commerce websites. The Internet has brought along new ways of …

The unexpected growth of the World-Wide Web made it essential for firms to adopt e-
commerce as a means of obtaining a competitive edge while breaking down the physical …