Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …

The aim of this paper is to examine the socio-economic conditions, welfare schemes, and
occupational structure among pattachitra artisans in Puri district, Odisha (Eastern India). This …

This study examines the extent of market participation among Chăm pottery producers in
Vietnam and the factors that influence this extent. The research utilized the total market …

Background Rekha Sinha, the owner of “REKHAAKRITI”, a handicraft artisan-oriented firm,
started her career as a journalist in a local news agency of Lucknow. To cover stories, she …

Traditional handicraft sector become a new mechanism for sustainable development,
employment opportunities, and economic growth in rural areas of China. To find out current …

This study aims to compare and contrast the development and trends in traditional handicraft
research within domestic and international contexts, offering insights for the future direction …

The present paper introduces the handicraft known as pattachitra art, which personifies
Odisha's culture and spiritual observances. Pattachitra is a renowned traditional painting of …

Purpose: The study aimed to identify women's entrepreneurship in the handicraft sector,
suggest marketing strategies, and develop strategies for sustainable development and …

Consumer behaviour is easy to define in terms of planned and implemented marketing
activities. While it has been researched for big companies and products. The unexplored …

Utilitarian products are those which are designed to be useful rather than attractive.
Handmade products are, thus, one among the wonders of Indian artisans, which are both …