[图书][B] Marketing and managing tourism destinations

AM Morrison - 2023 - taylorfrancis.com
Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …

Event management skills in the post-covid-19 world: insights from China, Germany, and Australia

K Werner, O Junek, C Wang - Event Management, 2022 - ingentaconnect.com
The recent COVID-19 pandemic has caused the event industry and providers of tertiary
event management courses to reflect on the nature of future events and the form they will …

[图书][B] Business events

R Davidson - 2018 - taylorfrancis.com
The dynamic and fast-expanding business events sector plays a vital role in the professional
lives of hundreds of millions of people worldwide by providing settings in which they can …

Critical success factors of a business tourism destination: Supply side analysis

M Marais, E Du Plessis, M Saayman - Acta Commercii, 2017 - journals.co.za
Orientation: Globally, destinations offer various products and services to visitors featuring
different attributes and characteristics, making each destination unique. The critical success …

Factors influencing MICE destination revisit intentions: A literature review

A Ramadan, A Kasim - Turyzm, 2022 - ceeol.com
The relationship between push and pull factors with the intention to revisit a destination has
often been investigated in the context of general tourism. Not much is known on the factors …

Curriculum planning of MICE course in continuing education

P Hsieh - Journal of Hospitality, Leisure, Sport & Tourism …, 2013 - Elsevier
The rapid development on the MICE industry has created an increased demand for labor.
This study explores the curriculum frameworks of the MICE course for continuing education …

Event management education and professionalism: The view from the trenches

J Jiang, SW Schmader - Event Management, 2014 - ingentaconnect.com
Little research effort has examined the perspective of those who work in the complex and
rapidly growing field of event management on whether they perceive their own field as a …

Effectiveness of E-learning as seen by meeting planners

AD Sisson, J Kwon - Journal of Hospitality & Tourism Education, 2021 - Taylor & Francis
This exploratory study evaluates meeting planners' self-efficacy and self-reported behaviors
concerning continuing education through online learning, specifically massive open online …

A case study on revisiting meeting and event competency standards and student perspective

CB Sox - Journal of Convention & Event Tourism, 2021 - Taylor & Francis
Utilizing an experiential learning project, reflection surveys, and post-program
questionnaires, this descriptive case study approach explores a real-world event …

[图书][B] The holistic conference experience: understanding the individual attendee's conference journey

KS Stefansdottir - 2020 - search.proquest.com
The overall aim of this research is to analyze and explain conference attendees' holistic
journey over their career and to interpret the complexities of how they develop their …