Gastronomic curiosity and consumer behavior: the impact of television culinary programs on choices of food services

B Gajdzik, M Jaciow, R Wolniak, R Wolny - Foods, 2023 - mdpi.com
In highly developed countries, more and more people use culinary services. Cooking at
home, for the family, is giving way to culinary services. Consumers either order food home or …

The destination marketing and media profile–travel motives nexus amid tourism crisis: the mediating effect of the nation brand

T Matiza, E Slabbert - Journal of Hospitality and Tourism Insights, 2024 - emerald.com
Purpose The ongoing COVID-19 pandemic highlights the importance of destination
marketing and media profiling to re-engage international tourists. However, potential crisis …

The uses and gratifications of social media and their impact on social relationships and psychological well-being

V Bhatiasevi - Frontiers in Psychiatry, 2024 - frontiersin.org
This study aims to find the antecedents that lead to the adoption of social media among
adults and older adults in Thailand and the impact it has on their social relationships and …

From plate to post: how foodstagramming enriches tourist satisfaction and creates memorable experiences in culinary tourism

EA Fathy, IE Salem, HAKY Zidan… - Current Issues in …, 2024 - Taylor & Francis
The study explores how dining environment attributes affect foodstagramming engagement,
the impact of foodstagramming on tourists' satisfaction, and the formation of memorable …

Celebrity involvement, film destination image, place attachment, behavioral intention: the moderating role of e-word of mouth utilitarian function

TB Luong - Asia Pacific Journal of Tourism Research, 2023 - Taylor & Francis
This study examines the impact of e-word-of-mouth utilitarian function on the relationship
between celebrity involvement, place attachment, film destination image, and film tourist …

AI in Food Marketing from Personalized Recommendations to Predictive Analytics: Comparing Traditional Advertising Techniques with AI-Driven Strategies

E Khamoushi - arXiv preprint arXiv:2410.01815, 2024 - arxiv.org
Artificial Intelligence (AI) has revolutionized food marketing by providing advanced
techniques for personalized recommendations, consumer behavior prediction, and …

[PDF][PDF] The Mediating Effects of Market Culture and Customer Service Skills in the Sensory Marketing and Non-Economic Performance Relationship of Ghana's …

N Isaac, SA Keelson - Social Sciences, 2023 - researchgate.net
Today's business world brings in many new signals for companies to focus on well-
established marketing tactics to succeed. Sensory marketing is focused on business …

The Influence of Social Media Promotions and User-Generated Content on Customer Intentions to Boost Fast-Food Sales in Sri Lanka: The Mediating Role of Brand …

VK Jayathunga, J Tham, A Khatibi - Nanotechnology Perceptions, 2024 - nano-ntp.com
This study focused on the effect of social media marketing communication factors, such as
social media sales promotions and user-generated content on the customer behavioral …

The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City

IK Mala, LW Wardana - Indonesian Journal of …, 2023 - journal.formosapublisher.org
The aim of this research is to evaluate the most popular internet activity among Indonesian
internet users, namely social networking. Social media that is currently popular among …

Pengaruh Media Sosial Terhadap Preferensi Makanan Sehat dan Bergizi Pada Remaja: Studi di Kalangan Siswa SMA

FF Jihad, M Paradhiba, JM Is, M Duana… - JOURNAL OF …, 2024 - jurnal.uui.ac.id
Media sosial telah menjadi alat penting dalam membentuk pandangan remaja terhadap
makanan sehat. Ketersediaan akses yang luas ke berbagai platform media sosial telah …