Purpose Although place branding (PB) has been researched and practised for several
years, the number of studies examining the role of internal stakeholders is still limited. The …

Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

This study discusses residents' involvement in the co-creation of a city brand, their
perceptions about brand identity and authenticity and the fit with their sense of place. The …

The present study reconceptualises the brand story based on market-related cues. Utilizing
a mixed-method research design, which involves a qualitative and quantitative approach …

Many city branding campaigns fail because they ignore input at the planning stage from
local residents, who are among the most crucial stakeholders. Moreover, many campaigns …

Tasting local flavours is often an important motivation for tourists visiting a particular
destination. A destination's richness in terms of cuisine increases its attractiveness and may …

The purpose of this study is to investigate how a city can be rebranded as a result of co-
creation with its residents, using the city of Pori in Finland as a case example. Residents …

A brand can turn a geographical location into a landmark and influences the tourist
planification of a city. Although the world tourist sector recognizes Malaga as The Coast of …

Purpose This study aims to propose resident-based brand equity models on green, creative
and smart development themes through a multi-sample telephone survey on Hong Kong …

Considering citizens as a significant group of stakeholders, a need to study their attitudes
and antecedents of engaging in city matters becomes evident. Therefore, the paper aims to …