Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia
Purpose The local food tourism in Pakistan is increasing rapidly, and it attracts scholars to
determine the factors affecting local food tourists' buying choices. Particularly, the authors …
determine the factors affecting local food tourists' buying choices. Particularly, the authors …
Paths to healthier eating: Perceptions and interventions for success
Healthy eating is highly relevant to multiple stakeholders, from consumers to marketers to
policy makers. Every consumer makes food decisions daily; food is a $2.5 trillion industry …
policy makers. Every consumer makes food decisions daily; food is a $2.5 trillion industry …
The implications of premium version adoption on customer relationship management: an empirical study of mHealth user engagement and retention
There has been a rapid rise in new mobile technologies at improving health-related
behaviors. Many of these mobile health (ie, mHealth) applications use freemium business …
behaviors. Many of these mobile health (ie, mHealth) applications use freemium business …
[图书][B] Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?
We study the impact of premium adoption on mHealth user engagement and its weight loss
effectiveness. Our empirical analysis uses unique panel data from a popular mobile food …
effectiveness. Our empirical analysis uses unique panel data from a popular mobile food …
[PDF][PDF] Engagement Dynamics in mHealth
We study the impact of premium adoption on mHealth user engagement dynamics with data
from a popular mobile food and exercise tracking app. To estimate the causal effect of …
from a popular mobile food and exercise tracking app. To estimate the causal effect of …