A conceptual model of organizations as learning-performance systems: Integrative review of lean implementation literature
M Alagaraja - Human Resource Development Review, 2014 - journals.sagepub.com
This article identifies factors that influence Lean implementation that has as its outcome a
conceptual model based on an integrative review of literature. The conceptual model …
conceptual model based on an integrative review of literature. The conceptual model …
[HTML][HTML] Marketing-operations alignment: A review of the literature and theoretical background
K Sombultawee, S Boon-itt - Operations research perspectives, 2018 - Elsevier
The purpose of this paper is to consolidate existing knowledge and theories on marketing-
operations alignment and theoretical background for this organizational alignment. The …
operations alignment and theoretical background for this organizational alignment. The …
Marketing strategy: taxonomy and frameworks
AI El‐Ansary - European business review, 2006 - emerald.com
Purpose–The purpose of this paper is to present taxonomy of marketing strategy concepts
and integrative frameworks that differentiate and integrate its formulation and …
and integrative frameworks that differentiate and integrate its formulation and …
[PDF][PDF] Implementing omnichannel strategies the success factor of agile processes
M Hoogveld, JMD Koster - Advances in Management and Applied …, 2016 - researchgate.net
As an increasing number of customers is using multiple channels, organizations face
complex challenges to offer these customer the seamless journey experience they demand …
complex challenges to offer these customer the seamless journey experience they demand …
[PDF][PDF] A multisite field study of lean thinking in US and German sec ondary wood products manufacturers
Due to growing global competition, especially in the last decade, the US and German wood
and wood-based industries have suffered significant market share losses. To stay …
and wood-based industries have suffered significant market share losses. To stay …
Lean principles and premium brands: conflict or complement?
This paper explores the relationship between lean principles and success in markets for
premium products. Drawing on data from two sectors—automobiles and high-end audio …
premium products. Drawing on data from two sectors—automobiles and high-end audio …
TQM and brand-building by Chinese original brand manufacturers: impact on business performance
SCH Ng, X Zhao, X Fan… - International Journal of …, 2014 - Taylor & Francis
To gain competitive advantage, original brand manufacturers (OBMs) need to understand
how operations and marketing cooperate to achieve performance. Doing so can guide …
how operations and marketing cooperate to achieve performance. Doing so can guide …
Uncertainty representation and risk management for direct segmented marketing
D Pachamanova, VSY Lo… - Journal of Marketing …, 2020 - Taylor & Francis
Mining for truly responsive customers has become an integral part of customer portfolio
management, and, combined with operational tactics to reach these customers, requires an …
management, and, combined with operational tactics to reach these customers, requires an …
Lean thinking in the secondary woodproducts industry: challenges and benefits
J Czabke - 2007 - ir.library.oregonstate.edu
Due to growing global competition, especially in the last decade, the United States wood
and wood-based industries have suffered significant market share losses. The wood …
and wood-based industries have suffered significant market share losses. The wood …
[PDF][PDF] Integration of lean operation and pricing strategy in retail
T Noda - Journal of Marketing Development and …, 2015 - pomsmeetings.org
The study provides a better understanding of lean operation and Everyday Low Price model
in the retail for developing an alternative business model to the existing high & low pricing …
in the retail for developing an alternative business model to the existing high & low pricing …