The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and
purchase behavior in designing retail store atmosphere. Prior research suggests …

Purpose–This paper aims to explore the process by which four store environment (music,
light, employee, and layout) and two individual characteristics (shopping enjoyment …

This paper aimed at identifying the effects of atmosphere on the consumer purchase
intention in international retail chain outlets of Karachi, Pakistan. This was the first study …

The study was undertaken to assess the role of situational variables in impacting impulsive
buying behaviour. In all, the impact of nine situational variables—categorised as personal …

The study examined direct and indirect effects of retail environmental characteristics on
impulse buying behavior. Guided by the Stimulus-Organism-Response (SOR) model and …

This review focuses on the research conducted over the years on the effects of facility-based
environmental cues, or “atmospherics”, on buyer behavior. We review the pertinent literature …

The purpose of this research was to investigate empirically the influence of restaurant
atmospherics on the dining satisfaction and behavioral intentions of restaurant patrons. An …

This study proposed a conceptual model to examine how customers' perceptions of the
physical environment influenced disconfirmation, customer satisfaction, and customer loyalty …