The live streaming e-commerce market continues to grow with the rapid increase in
contactless communication due to COVID-19. Live streaming e-commerce goes beyond the …

Students' learning environments are significantly influenced by massive open online
courses (MOOCs). To better understand how students could implement learning technology …

The purpose of this research is to examine the determinants of coffee shop purchase
intention. The research domain is Starbucks, which is the brand ranked first in the coffee …

This study examines the role of perceived enjoyment, self-efficacy, and subjective norms as
determinants of behavioral intention to use the OVO application. This study's target …

Purpose In a dynamic environment, understanding the consumer's behavior in an online
market is critical for the development of online retailers' strategies. In Egypt, although the …

This study aims to explore the scale and measure of the impact of factors affecting theonline
shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City …

The present era sees an increasing trend of online purchasing all over the globe, and India
is no more an exception. India is likely to become the hub for online market because it is …

Purpose Acknowledging previous scholarly focus on functional attributes in understanding
technology acceptance behaviour, the current study aims to offer a novel perspective by …

This comprehensive meta-analysis investigates the significant factors influencing consumer
decision-making in e-commerce. Predominantly focusing on the parameters of trust …

Websites are a highly effective instrument for marketing and purchasing sporting goods. The
purpose of this article is to propose and test a model of hedonism, perceived ease use and …