Impedance coupling in content-targeted advertising

B Ribeiro-Neto, M Cristo, PB Golgher… - Proceedings of the 28th …, 2005 - dl.acm.org
The current boom of the Web is associated with the revenues originated from on-line
advertising. While search-based advertising is dominant, the association of ads with a Web …

Learning to advertise

A Lacerda, M Cristo, MA Gonçalves, W Fan… - Proceedings of the 29th …, 2006 - dl.acm.org
Content-targeted advertising, the task of automatically associating ads to a Web page,
constitutes a key Web monetization strategy nowadays. Further, it introduces new …

Sentiment-oriented contextual advertising

TK Fan, CH Chang - Knowledge and information systems, 2010 - Springer
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to
attract customers, has become one of the world's most important marketing channels. This …

[图书][B] Website visibility: the theory and practice of improving rankings

M Weideman - 2009 - books.google.com
The quest to achieve high website rankings in search engine results is a prominent subject
for both academics and website owners/coders. Website Visibility marries academic …

Defining, understanding, and addressing big data

TJ Bihl, WA Young II, GR Weckman - International Journal of …, 2016 - igi-global.com
Abstract “Big Data” is an emerging term used with business, engineering, and other
domains. Although Big Data is a popular term used today, it is not a new concept. However …

Contextual internet multimedia advertising

T Mei, XS Hua - Proceedings of the IEEE, 2010 - ieeexplore.ieee.org
The advent of media-sharing sites has led to the unprecedented Internet delivery of
community-contributed media like images and videos. Those visual contents have become …

[PDF][PDF] Search engine strategies: a model to improve website visibility for SMME websites

R Chambers - CPUT Theses & Dissertations, 2005 - core.ac.uk
The Internet has become the fastest growing technology the world has ever seen. It also has
the ability to permanently change the face of business, including e-business. The Internet …

Self learning contextual spell corrector

W Zhu, H Xu, M Wang, L Rong - US Patent 8,176,419, 2012 - Google Patents
A group of keywords are received, wherein each keyword includes one or more words. A
word list is formed from the group of keywords, where the word list includes a list of each …

[PDF][PDF] Payment for increasing website exposure in search engine results-technical and ethical issues

M Weideman - Proceedings of The 5th annual Conference on WWW …, 2003 - academia.edu
The objective of this research project was to survey the technical and ethical issues
regarding payment for increased search engine rankings. The large number of Internet …

Conducting efficient and cost-effective targeted marketing using data mining techniques

L Liu, Z Yang, Y Benslimane - 2013 Fourth Global Congress on …, 2013 - ieeexplore.ieee.org
Due to the downward economy, many companies are losing their existing customers and it
is a big challenge to obtain new customers. All the companies continue to pursue every …