Past, present, and future of anthropomorphism in hospitality & tourism: Conceptualization and systematic review

R Husain, VV Ratna, A Saxena - Journal of Hospitality Marketing & …, 2023 - Taylor & Francis
The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis

J Martínez-Falcó, B Marco-Lajara… - International Journal of …, 2024 - emerald.com
Purpose The purpose of this study is to analyze the effect of wine tourism on the economic,
social and environmental performance, ie the sustainable performance, of Spanish wineries …

The Impact of Wine Tourism on the Sustainability Outcomes of Spanish Wineries: An Exploration via Structural Equation Modeling

J Martínez-Falcó, B Marco-Lajara… - Wine Tourism and …, 2024 - Springer
The objective of this scholarly investigation is to probe the influence of wine tourism on the
economic, social, and environmental dimensions—collectively termed as sustainable …