Exploring Destination Managers' Approach to Shock Advertising: The Case of Southeast Asian Countries and Turkey
A Evans - … Innovation in the International Business of Tourism, 2024 - taylorfrancis.com
Studies on the effectiveness of shock tactics in tourism are few. This chapter examines the
perception of destination managers (DMs) in the utilisation of shock advertising to tackle bad …
perception of destination managers (DMs) in the utilisation of shock advertising to tackle bad …