Consumers' attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation
Purpose The purpose of this study is to examine the relationship between consumers'
attitude toward social media advertising and their behavioural response and the moderating …
attitude toward social media advertising and their behavioural response and the moderating …
Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria
Mobile marketing provides an innovative channel for transmitting advertising messages to
customers via mobile devices. The growth of mobile advertising in recent years requires that …
customers via mobile devices. The growth of mobile advertising in recent years requires that …
Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations
S Kamal, SC Chu, M Pedram - Journal of Interactive Advertising, 2013 - Taylor & Francis
Social media websites such as Facebook, Twitter, YouTube, and Foursquare provide
consumers with tremendous opportunities to create and disseminate brand-related content …
consumers with tremendous opportunities to create and disseminate brand-related content …
Examining the role of beliefs and attitudes in online advertising: A comparison between the USA and Romania
Purpose–The purpose of this paper is to investigate online advertising across different
cultures such as Romania and the USA. In the meantime, this paper attempts to examine the …
cultures such as Romania and the USA. In the meantime, this paper attempts to examine the …
Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries
The study is aimed to investigate the relationships among consumers' beliefs about online
advertising, attitudes toward online advertising (ATOA), and consumer behavioral responses …
advertising, attitudes toward online advertising (ATOA), and consumer behavioral responses …
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers' psychological tendencies and value perceptions of branded NFTs
Innovative companies are experimenting with branded NFTs as part of their marketing
strategies to engage consumers who are seeking exclusive content. Young consumers tend …
strategies to engage consumers who are seeking exclusive content. Young consumers tend …
Examining beliefs and attitudes toward online advertising among Chinese consumers
Examining beliefs and attitudes toward online advertising among Chinese consumers | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
[PDF][PDF] Consumer attitudinal insights about social media advertising: A South Asian perspective
IA Mir - The Romanian Economic Journal, 2012 - academia.edu
Evolution of social media profoundly transformed the communication landscape (Edwards,
2011). Most importantly, it changed the consumers' way of thinking (Mir and Zaheer, 2012) …
2011). Most importantly, it changed the consumers' way of thinking (Mir and Zaheer, 2012) …
Determinants of authentic experiences: An extended Gilmore and Pine model for ethnic restaurants
Purpose This study aims to address a lack of studies on the attributes of ethnic restaurants
that influence customers' perceptions of authenticity. Particularly, this study extended …
that influence customers' perceptions of authenticity. Particularly, this study extended …
Why do we multitask with media? Predictors of media multitasking among Internet users in the United States and Taiwan
A Kononova, YH Chiang - Computers in Human Behavior, 2015 - Elsevier
The study explored how media and audience factors, such as country of residence, media
ownership, polychronicity, or the preference to do multiple things at the same time, predict …
ownership, polychronicity, or the preference to do multiple things at the same time, predict …