Persuaders face many message design choices: narrative or non-narrative format, gain-
framed or loss-framed appeals, one-sided or two-sided messages, and so on. But a review …

Changing someone's opinion is arguably one of the most important challenges of social
interaction. The underlying process proves difficult to study: it is hard to know how …

Abstract Recommender Systems (RSs) are software tools and techniques providing
suggestions for items to be of use to a user. In this introductory chapter we briefly discuss …

In this book two of the leading figures in argumentation theory present a view of
argumentation as a means of resolving differences of opinion by testing the acceptability of …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

The aim of the present study was to gain a better understanding of the content
characteristics that make online consumer reviews a useful source of consumer information …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Providing an accessible integration of theory and research methods, this text prepares
students to critically analyze persuasive appeals and to design effective messages and …

How do individuals form opinions about new technologies? What role does factual
information play? We address these questions by incorporating 2 dynamics, typically …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …