Determinants of consumer adoption of innovations have been studied from different angles
and from the perspectives of various disciplines. In the food area, the literature is dominated …

There are significant environmental, economic and social factors favoring the reutilization of
fruit and vegetable processing co-products in farm animal nutrition. Current evidence shows …

This online experiment used the Theory of Planned Behavior to examine the impact of
exposure to conspiracy social media messages on Chinese young adults' perceptions of the …

Issues pertaining to consumer understanding of food health claims are complex and difficult
to disentangle because there is a surprising lack of multidisciplinary research aimed at …

Organic products are vulnerable to fraud due to their premium price. Analytical methodology
helps to manage the risk of fraud and due to the miniaturization of equipment, tests may …

Filamentous fungi serve as potential candidates in the production of different value-added
products. In the context of food, there are several advantages of using filamentous fungi for …

Using comprehensive primary dataset collected from 400 respondents from all four major
provinces of Pakistan, this study assesses consumers' knowledge, awareness, and …

The probiotic dairy products have become the fastest growing in functional foods market in
response to the increasing numbers of consumers interested in improving their health …

Prior research has demonstrated the significance of traditional food in the marketplace.
However, there is a lack of studies that elucidate the consumer behavior of traditional …

With 25% of the UK population predicted to be obese by 2010, the costs to individuals and
society are set to rise. Due to the extra economic and social pressures obesity causes, there …