The growth of electronic commerce, in particular business-to-consumer, has been explosive
during the last few years. Until recently, the Web community has been a male dominated …

The present research explores differences in social‐desirability response bias across
cultures. Results indicate a significant difference in response bias between Western and …

Generalizability of measurement instruments across different cultures is becoming more
important as marketers increasingly engage in cross-cultural research. It is essential to …

Recent research has found that rather than being a uni-dimensional construct, price has a
variety of underlying dimensions; these underlying factors can be categorized as positive …

Purpose–The purpose of this paper is to apply Lichtenstein et al.'s price perception model to
American, Chinese and Japanese cultures, to test the measurement equivalence across …

Shopping orientations are psychographic measures that have been used to discern
consumers' preferences for shopping media. In this study, shopping orientations and their …

In this study, we reviewed the quality of customer service (ES-QUAL) model and the quality
of service recovery (E-RecS-QUAL) model and applied them to the African American and …

Purpose–The purpose of this paper is to offer a state of the art description of open air
markets (OAM), a little-known phenomenon that is indispensable in Africa's consumer …

Consumer's impulse buying behavior is extensive in everyday contexts. Credit cards
promote spending by making the transaction simpler and by removing the immediate need …

A business projects its financial performance through its financial statements. An audited
financial statement is considered to be genuine and dependable by the stakeholders of the …