Adopting a life cycle innovation process model, including innovation creation, diffusion, and
evaluation, this research analyzed the knowledge development of service innovation …

To navigate the unchartered terrain that has resulted from the pandemic, there is a palpable
need for hotels to re-assess current business practices, and quickly devise new and …

Big data analytics (BDA), as a new innovation tool, played an important role in helping
businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …

Purpose The concept of innovation is gaining ground steadily in the context of an
increasingly competitive and highly volatile banking sector. The purpose of this paper is to …

Purpose This study aims to develop/test a model that examines the effect of service
innovativeness on customer cocreation, satisfaction, advocacy and behavioral loyalty intent …

In the service industry, word of mouth (WOM) has become an important indicator for
influencing customer behaviour and developing marketing strategies. The current study …

Previous research on corporate social responsibility (CSR) and firm innovativeness and
their impact on financial performance has focused on firms' actions (ie, what firms do) …

Purpose The purpose of this paper is to analyze, from a dynamic capabilities perspective,
the role of big data analytics in supporting firms' innovation processes. Design/methodology …

The current research main purpose is to examine the effect of digital marketing on both
value creation and customer satisfaction. The literature was reviewed for the relevant …

China's manufacturing industry environmental regulations portray a strategic change
towards sustainable development. The study examines how green business strategies and …