Twenty years ago, there were all but a handful of scholarly studies published about the
economics of the motion picture industry. Over the first decade of the new millennium, this …

Since their inception more than 15 years ago, social media have become a vibrant research
topic in business and economics research. This article presents an integrative literature …

Online virality has attracted the attention of academics and marketers who want to identify
the characteristics of online content that promote sharing. This article adds to this body of …

In the digital platform era, omni-channel marketing is widely adopted. The efficiency of
marketing investment will affect the revenues and profits of the firms. On one hand, the firms …

Sharing-economy platforms have gained momentum in urban areas worldwide by offering
the potential for efficient resource utilisation and novel value creation. A recent addition to …

Many businesses today have adopted tweeting as a new form of product marketing.
However, whether and how tweeting affects product demand remains inconclusive. The …

Online platforms are prone to abuse and manipulations from strategic parties. For example,
social media and review websites suffer from sentiment manipulations, manifested in the …

Although in-feed advertising is popular on mainstream platforms, academic research on it is
limited. Platforms typically deliver organic content through two methods: subscription by …

A sizable portion of online movie reviews contain spoilers, defined as information that
prematurely resolves plot uncertainty. In this research, the authors study the consequences …

Consumption of entertainment products such as movies, video games, and sports events
often lasts a nontrivial time period. During these experiences, consumers are likely to …