Market, technology, entrepreneurial and learning orientations have attracted major scholarly
interest within their specific streams of literature for some decades. These strategic …

Despite its importance, there is no clear understanding of the impact of small firms'
capabilities (networking, innovation, and marketing) on their export performance. This article …

This paper aims to examine the mechanisms and boundary conditions that underlie the
relationship between perceived environment specific servant leadership (ESSL) and …

Dysfunctional competition (typically involving violation of intellectual property rights) is
common in emerging economies, making it difficult for innovators to profit from their …

This research aims at exploring the relationship between a firm's strategic orientation,
marketing management in terms of marketing mix tactics, and innovation performance. We …

Entrepreneurial orientation (EO), market orientation (MO) and network ties are typically
modeled as separate antecedents of performance. However, the boundary conditions for …

Our study focuses on the internal process through which market orientation influences
performance in export markets, and develops a model of market orientation–marketing …

In order to succeed in today's competitive business environment, a firm should have a clear
business strategy that is supported by other organizational strategies. While prior studies …

This study develops and empirically tests a model that links alternative strategic orientations
with firm performance, through the mediating effect of marketing capabilities. The influence …

The current study is conducted to fill up the research gap on the inconsistent findings of the
ability of market orientation in enhancing marketing performance through inserting the …