Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …
The rise and potential of large language model based agents: A survey
For a long time, humanity has pursued artificial intelligence (AI) equivalent to or surpassing
the human level, with AI agents considered a promising vehicle for this pursuit. AI agents are …
the human level, with AI agents considered a promising vehicle for this pursuit. AI agents are …
Extending the technology acceptance model (TAM) to Predict University Students' intentions to use metaverse-based learning platforms
Metaverse, which combines a number of information technologies, is the Internet of the
future. A media for immersive learning, metaverse could set future educational trends and …
future. A media for immersive learning, metaverse could set future educational trends and …
[HTML][HTML] Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, AM Baabdullah… - International journal of …, 2022 - Elsevier
The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …
reality technologies allowing users to seamlessly interact within real and simulated …
Development of metaverse for intelligent healthcare
The metaverse integrates physical and virtual realities, enabling humans and their avatars to
interact in an environment supported by technologies such as high-speed internet, virtual …
interact in an environment supported by technologies such as high-speed internet, virtual …
Metaverse system adoption in education: a systematic literature review
The evaluation of information systems (IS) models, which are employed to research the
adoption or acceptance of metaverse systems, is thought to be a subject of major …
adoption or acceptance of metaverse systems, is thought to be a subject of major …
Is Metaverse in education a blessing or a curse: a combined content and bibliometric analysis
The Metaverse has been the centre of attraction for educationists for quite some time. This
field got renewed interest with the announcement of social media giant Facebook as it …
field got renewed interest with the announcement of social media giant Facebook as it …
The Metaverse: A new digital frontier for consumer behavior
This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …
implications for consumer behavior. We begin by proposing a conceptualization of the …
The metaverse as a virtual form of smart cities: Opportunities and challenges for environmental, economic, and social sustainability in urban futures
Data infrastructures, economic processes, and governance models of digital platforms are
increasingly pervading urban sectors and spheres of urban life. This phenomenon is known …
increasingly pervading urban sectors and spheres of urban life. This phenomenon is known …