While gamification has emerged as one of the most promising futuristic trends in e-
commerce, how it impacts consumers' impulse buying behavior remains largely …

In the present scenario of the globalised digital era, organisations have implemented social
media as a methodology of Customer Relationship Management (CRM). Social Customer …

In today's ever-evolving business landscape, understanding the shifting buying behaviors of
consumers has become a formidable challenge for businesses worldwide. To navigate …

In the past few years, the interest in the impulsive buying behavior has been increase and it
has provoked the interests of organizations and researchers to understand the …

The growth of the “Internet” and the subsequent use of smartphones has led to heavy social
media usage in recent years. Social media campaigns have been successful in influencing …

Given the pandemic that hit the world, there was suddenly an increased focus on E-learning.
This study aimed at determining the various factors that influence the youth of India to opt for …

Purpose The purpose of our study was two-fold:(1) to examine the effect of perceived value
derived from perceived benefits and sacrifices in the adoption of artificial intelligence (AI) in …

Plansız satın alma, plan yapmaksızın ani alış veriş yapma olarak tanımlanmaktadır.
FoMO,(Fear of Missing Out) bireyin, başkalarının sahip olabilecekleri ödüllü deneyimlerden …

Many studies have considered online consumer behaviour topics. The growth of e-
commerce and social media leads us to examine their effects on online customer behaviour …

E-commerce is gaining consumer acceptance due to increased internet penetration and
advancements in Indonesia. To engage tech-savvy consumers and meet their evolving …